Niche markets are more popular than ever these days & with the current state of the world, internet and influencer marketing is the thing holding many businesses together. If you're wondering how to tap into your niche, assuming you've narrowed it down, hashtags are the way to do it. Not all hashtags are created equal. It seems counterintuitive to use a hashtag with less uses, but that's what you'll need to do. Aim for hashtags with anywhere between 100-5000 uses, with