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How (and Why) to Funnel Your Instagram and TikTok Followers Into Your Email List

Writer's picture: Mandy StevensonMandy Stevenson


Hey there, social media superstar! Let’s talk about one of the biggest missed opportunities out there: getting those Instagram and TikTok followers to join your email list. Yep, your email list. We’re spilling the tea on why this is essential (trust me, it’s not as dry as it sounds) and how to do it with style. Ready? Let’s dive in!

Why Bother With Email, Anyway?

Look, we all love a good scroll. Instagram’s where we share life’s highlights, TikTok is pure entertainment and connection—chef’s kiss to both. But here’s the thing: you don’t own your social media followers. The algorithm could change tomorrow, your reach could plummet, or worse…your account could vanish! But that email list? Honey, that’s yours.

And if you’re Mandy Clementine—a social media manager here in Seattle—email lists are your bread and butter for conversions. Emails have staying power, they’re direct, and they let you speak to your audience without distractions (or sponsored ads trying to steal their attention).

How to Start Funneling Followers into Your Email List

Alright, now that we know why it’s time to talk about the how. And no, it doesn’t require you to suddenly start sounding like a spammy sales bot. Here are some tried-and-true, stylish ways to do it:



1. The “Freebie” or Lead Magnet

  • Give people a reason to give you their email! Create something so tempting they can’t resist. Think free mini-courses, discount codes, or a downloadable guide—whatever your audience would love.

  • Pro Tip: Mention this freebie casually in your captions. For example, “Want a step-by-step guide to bossing up your IG? I’ve got a free one—link in bio! 👀”




2. Add a Link in Your Bio & Stories

  • Make it dead easy for people to sign up. Link that lead magnet or email signup in your bio and mention it in your stories. And remember, your bio is prime real estate! Mandy Clementine’s Seattle Social Media team motto: Your bio is your billboard—don’t waste it!




3. Run a Giveaway or Contest

  • People love free stuff, and this is a great way to grab their emails. Host a giveaway with a bonus entry for signing up for your email list! Think about something your audience would actually want, and you’ll see that sign-up list grow faster than you can say, “algorithm.”




4. Utilize the Power of DMs

  • Ever notice how DMs feel like chatting with a friend? Leverage that! Send a direct message to new followers thanking them for following and offering them your lead magnet if they’re interested. Keep it chill, friendly, and fun—no one likes feeling spammed.




5. Share Your Newsletter Content (and Hype it UP!)

  • Make your email list feel like an exclusive club. Give sneak peeks of what subscribers get, like special discounts, behind-the-scenes tips, or first dibs on new products. Create that FOMO, baby.


Why Funneling Into Email is the tea

So now that we’ve covered how, let’s wrap it up with why this matters for growth. As Mandy Clementine’s Seattle Social Media Team will tell you, social media gets people’s attention, but email is what turns them into loyal customers. With email, you get to craft personalized content, segment your audience, and nurture relationships in a way that just isn’t possible on TikTok and IG alone.

Plus, email engagement doesn’t rely on algorithms or dance trends! It’s like having a cozy conversation with your audience without the platform noise. And since you control it, your audience is way more likely to see what you have to say. When you combine the hype of social media with the security of email, it’s pure marketing magic.


Ready to Start Converting?

There you have it! A fun, sassy guide to transforming those followers into email subscribers who actually want to hear from you. Get ready to give your brand a whole new layer of connection and bring on those conversions, bestie. And if this sounds like a lot to handle, you know who to call—Mandy Clementine and her Seattle Social Media Team are here to help you navigate these marketing waters with ease.

Go on, create that irresistible email list, and watch the magic happen! 🌟 #EmailIsQueen #SeattleSocialMedia #MandyClementine

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